Local SEO The Definitive Guide
This is the ultimate guide to local SEO in 2024.
In this new guide I’ll show you:
- How to rank in the 3-pack
- How to build NAP citations
- How to optimize your Google Business Profile
- Lots more
Let’s get started.
Contents
Chapter 1 Local SEO Basic
In this chapter, we’ll cover the basics of local SEO.
First, you’ll see interesting data that proves that SEO is a must for any local business.
Then, I’ll show you how The Map Pack works… and the best way to track your Map Pack rankings.
What is Local SEO?
Local SEO is the practice of optimizing a business’s visibility in local search results. Key tasks include identifying relevant local keywords, optimizing a business’s Google Business Profile, and creating consistent NAP citations. It is an essential process for businesses focusing on increasing localized traffic, leads, and brand awareness.
Why is Local SEO Important??
I’m not going to throw a bunch of random stats at you.
But I do want to briefly show you a few fascinating statistics to highlight just how huge SEO is for local businesses.
Why is Local SEO Important?
46% of all searches in Google have “local intent” (Search Engine Roundtable).
29% of all Google SERPs contain a local pack in the results (RankRanger).
76% of consumers that search for something local on their phone visit a store that day (Google).
So it’s clear that local searches make up a huge chunk of the SEO world. And if you can get your local business in front of these searches, there’s a good chance they’ll be walking through your door a few minutes later.
How Does Local SEO Work?
At a high-level Local SEO works like “normal” Google search.
When someone does a search, Google scans through its index to provide the best results for that person’s query.
What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.
In fact, local SEO has a set of unique ranking signals, including:
- The location that the person is searching from
- NAP citations
- Presence of Google Business Profile listing
- Keywords used in Google Business Profile profile
- Sentiment of online reviews
- Keywords used in online reviews
- Number of “check-ins” at that location
- Shares on social media
- Google Maps star rating for that business
Chapter 2 The Map Pack
Chapter 2 is all about The Map Pack.
In this chapter you’ll learn:
- How Google’s local Map Pack works
- How to track your Map Pack rankings
- Helpful local SEO tools
- How to rank in Google organic for local keywords
So if you want to get a crash course on The Map Pack, you’ll really enjoy this chapter.
Chapter 6 Google My Bussiness Profile
Now it’s time to optimize your Google Business Profile.
Like I mentioned in the last chapter, claiming your business listing in Google is super important for ranking in the local results.
So if you want to get the most out of your GBP, this chapter is for you.
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